The travel agent is a very fascinating and at the same time very complex figure. In fact, in order to be successful, he must have the full trust of his client but, as we know, the retention process is not entirely immediate.
It is good to remember that the travel agent must sell an experience and that this experience is the one that most people expect throughout the year and for which, probably, he has saved in the previous months, “sacrificing “Other expenses, exits and pastimes. The imperative is therefore “do not make mistakes!”: On contact with the customer one must arrive prepared!
What to do to become a travel agent?
The training of a travel agent is continuous: although it is not an indispensable factor, it would be advisable to already have a tourist training background. After high school (or graduation, as many universities now offer training courses in Tourism Sciences, Cultural Tourism Planning, Tourism Management, etc.), continuous refresher courses are needed in different areas: new booking methods, new products offered by tour operators, new destinations that open up to tourism … in short, it is a world in continuous evolution and it is therefore necessary to remain constantly “on the piece”.
But there are some requisites that are essential: the excellent knowledge of tourist geography, the different seasonality of destinations, organizational and contractual skills and knowledge of at least one foreign language.
Taking the road that leads to being a successful travel agent, it could be a good choice to specialize in particular on a single destination, thus becoming a sort of reference point. Such a decision will allow you to create your own niche of customers, to whom you can sell absolutely unique journeys.
The travel agent must also be very empathetic: he must get deeply in touch with the customer he is facing, trying to understand his needs, needs and, why not, even fears. The watchword at this point is “listen”. Only by listening to his story, his passions, what he likes to do when he travels, will the travel agent be able to propose excursions and activities in line with the client’s ideas. Often, in fact, those who enter the agency have only a vague idea of where they want to go: how to get there, where to sleep and what to do once they are on site are all aspects through which they will be willingly accompanied by experts during the decision-making process and purchase